Leads Artists Agency, operational since 1986, has always been a very exclusive agency, representing only the finest, hand-picked talent. The Leads reputation is indeed a leading one, ensuring our artists receive the best representation in all fields of the entertainment industry.

Leads is a proud member of the Personal Managers’ Association
(Full Member Status).

Latest News from LEADS

Riaan Cruywagen in new Campaign


The popular newsreader and presenter, Riaan Cruywagen, has recently been the inspiration for a new media campaign for “Netwerk 24”.Follow this link to see the commercial:




 We are very proud to represent a legend such as Riaan!